No ritmo de um dos maiores eventos esportivos globais, a 7K lança uma experiência inédita que redefine a forma como os torcedores vivem a Copa do Mundo dentro de uma plataforma de apostas e jogos online.
The brand, which is part of the Ana Gaming group, launches the 7K Sticker Album. In other words, a digital product that combines technology, gamification and entertainment with the traditional passion for collecting to create new ways of engaging with users.
Thus, the collection is made up of 141 exclusive stickers, distributed in the bronze, silver, gold and shiny categories. Users earn items by completing check-ins, special missions and progression milestones on the platform throughout the Cup.
One of the product’s differentiators is the Free Choice system. This mechanism allows the player to choose whether he wants to carry out his missions in the casino environment or in the sportsbook. Thus respecting the profile of each customer and integrating the brand’s two main entertainment territories.
How the new 7K for the World Cup was developed
The action, developed internally by the Ana Gaming team, marks a new standard in the company’s creation of personalized digital experiences. The focus is on solutions that are more interactive and connected to the public’s behavior.
The initiative is aligned with the group’s central purpose, as explained by Nickolas Tadeu Ribeiro de Campos, founder and chairman of the board of Ana Gaming, the holding company that operates the 7K Bet, Cassino Bet and Vera Bet brands.
“We want to go beyond entertainment and set a new standard for the sector. Our objective is, through the use of technology, to build an ecosystem that combines fun, relationships and responsibility, creating real opportunities to connect with the public”, he states.
Inspired by a culture that mobilizes millions of fans every World Cup cycle, the idea is to transport this dynamic to the digital environment, transforming the ritual of opening packs of stickers into an interactive, real-time action.
With this, the convergence between technology and collecting offers fans an unprecedented interactive option within the Brazilian sports betting market.
According to Antonio Guerardi, CMO at Ana Gaming, the strategy is based on active listening to user behavior and market analysis.
“We greatly value the customer experience and continually work to make it more complete and dynamic. The 7K Sticker Album arose from a genuine perception of what bettors would like to find on our platform.”
“All decisions are based on behavioral data and market perception. With this, we created a gamification service that concretely differentiates us in the sector”, he adds.
Where to find the bookmaker’s Sticker Album
The album is now available on the official 7K platform, both on the website and on the app.