Santos TV, one of the world’s largest football club TV channels, is entering a new phase in its history. Santos’ official YouTube channel is now called Santos TV 7K, a nod to 7K, the club’s master sponsor.
The brand now also holds the naming rights to the Santos profile on the YouTube platform, strengthening the connection between sponsor and fans.
Content and innovation on the Santos channel
The channel serves as a meeting point for the black and white fans, bringing together live broadcasts, behind-the-scenes footage, reviews, goals and exclusive material that reveals the day-to-day life of Santos.
Thus, the platform keeps fans close to the club, offering digital experiences that go beyond the stands.
According to Caio Lacerda, Marketing and Business Executive at Santos, “Santos TV is the voice, image, and soul of Santos. It’s where the story is told from behind the scenes, through the language of the fans, with unique content that brings fans even closer to the club.
A benchmark among club TVs around the world, it is a strategic asset that strengthens the brand and creates genuine connections.
With 7K naming rights, we gain even more strength to innovate. We’ll expand our production of exclusive content, create unique activations, and explore new ideas to deliver unforgettable experiences for our fans.”
7K Visibility with Santos TV
For the Ana Gaming Group, responsible for the 7K brand, the partnership offers more than visibility.
Nickolas Tadeu Ribeiro de Campos, founder of the group, highlights: “Ana Gaming was born with the purpose of transforming digital entertainment in Brazil, combining technology, innovation and customer experience.
Being in charge of the naming rights for Santos TV allows us to bring this vision to the world of football, while connecting with millions of fans through quality and captivating content.”