Entering 2025 is more than turning a page on a calendar — it is opening a chapter of transformation and innovation for 1win Partners. After a 2024 full of exponential growth, the new phase is marked by bold goals and a renewed commitment to excellence in the iGaming sector.
Expanding Frontiers: Strategic Growth in New Markets
Globalization is one of the pillars for 2025, with 1win Partners targeting fast-growing markets, such as Latin America and Asia. In Mexico, for example, we plan to launch centralized advertising campaigns in partnerships with local influencers and content creators, reinforcing the connection with the public.
Next year you can find us at the hottest iGaming events. As a tradition, 1win Partners will be present at the largest conferences in the sector, such as SiGMA das Américas, which takes place in São Paulo in April.
We will also be present at PGS Lima 2025, iGB Affiliate 2025, SBC Summer Summit around the globe.
The expansion in Latin America does not stop, and in 2025 we will be increasingly present. Just as in 2024 we had “Viva Latam – Colombia”, we will promote “Viva Latam – México”, an incredible event with a lot of networking and opportunities for the biggest traffic managers in the region.
Technology at the Edge: Elevated Personalization and Engagement
Technology will continue to be a differentiating factor for 1win Partners. In 2025, the use of artificial intelligence will be expanded, enabling even more precise data analysis and the creation of personalized campaigns for each affiliate.
The launch of automation tools and simplified dashboards will enable partners to monitor performance in real time, reducing complexity and maximizing results. Additionally, we are exploring the integration of augmented reality (AR) into campaigns, creating new possibilities for engagement and retention.
Sustainability and Responsible Innovation
Another highlight of the planning is the ongoing commitment to sustainable practices. This year, 1win Partners reinforces its ESG strategy, with initiatives focused on environmental impact, social responsibility and ethical governance. Responsible gaming will also be strengthened through new educational resources and more effective restrictions to ensure a safe experience for end users.
Stronger Partnerships: Valuing Our Affiliates
2025 will be a year of celebrating partnerships. Exclusive rewards programs and networking events will be expanded, creating unique opportunities for affiliates to grow and learn together. The goal is to transform each contributor into part of a network that not only thrives in the present, but builds a solid future in iGaming.
The Future Starts Now
With the 2025 scenario outlined, 1win Partners is ready to lead with creativity and ambition. This will be the year to push boundaries, explore new frontiers and offer more to our affiliates and end users.
We are just getting started, and the opportunities that will arise along the way will be proof that the future of iGaming is being shaped by committed, innovative and visionary partners.
Get ready for an extraordinary year with 1win Partners. This is the time to turn challenges into achievements and dreams into reality.
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