How to choose a profitable GEO for traffic arbitrage? What factors should you take into account to formulate a strategy and obtain good conversions in your advertising campaigns?
We continue answering these questions and discussing one of iGaming‘s promising regions: Latin America. This time, we will focus on Chile, exploring the specificities of the market, the characteristics of the public and the regulation of gambling and betting in the country.
The Latin America compilation and updates on Argentina are now available.
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Profitable area
The Chilean state is a promising market. It has the highest bids for sports betting and e-commerce.
It is estimated that more than 88% of the population has access to the internet, an impressive number when compared to other countries in the region.
Audience characteristics
The majority of online gamers are between the ages of 25 and 44, an age group that tends to be technologically adept and financially stable.
The male audience is still predominant, especially in sports betting, but there is a growing increase in the number of women participating in online casino games.
It is estimated that 12% of the population is actively gambling in the country, with 30% of the population having played and signed up to an online casino.
Factors driving growth:
In Chile, Internet coverage is increasing, with mobile traffic increasingly surpassing desktop traffic. This technological advancement makes iGaming platforms more accessible to a greater number of users.
International Companies: Global operators such as 1win Partners are actively engaging in the Chilean market.
Growing interest in sports: Chileans are passionate football fans and are very enthusiastic about betting. Online betting is popular among Chilean residents.
Average spend per player
The average player’s spending is approximately 30,000 to 50,000 Chilean pesos (about US$35 to US$60) per month. Casual players can spend less, while more dedicated players can spend significantly higher amounts.
1win Partners bonuses – such as free spins and betting credits – can also influence player behavior and encourage gambling.
iGaming legislation in Chile
Currently, Chile does not have fully defined regulations for iGaming. International platforms operate in the country without major barriers, but the Chilean government is working to establish a regulatory framework for this growing sector. This legal gap has allowed foreign companies to dominate the market, as there is still no clear licensing or taxation policy for online gambling operators.
In 2022, there were significant discussions in the Chilean Congress about creating a regulatory framework for iGaming. The main objective of these discussions is to establish clear rules for operators, ensuring security for players and establishing tax collection mechanisms for the sector.
Pillars of possible regulation:
- Operator licensing: Creation of a licensing system for iGaming platforms, allowing only licensed operators to offer services in Chile.
- Taxes: Establishment of a taxation structure to raise funds from the iGaming sector.
- Consumer protection: User safety and protection rules, including prevention of gaming addiction and self-exclusion mechanisms.
The expectation is that iGaming regulation in Chile can follow the example of countries like Colombia, which already has a regulated and legalized online gambling market, with clear rules and defined tax rates.
Technology and future
Adopting new technologies represents a clear example. For platforms, it is essential to use tools such as artificial intelligence that help personalize the user experience to increase customer retention and satisfaction, especially in the Latin American region, where there is an audience with very specific tastes. The use of cybersecurity and Blockchain to ensure secure transactions and protect personal data, thus preventing fraud and money laundering.
Offering different payment methods, including cryptocurrencies, attracts a younger, more technologically advanced audience. Thus, the world of virtual reality also generates an immersive experience through virtual games where players can interact with a realistic 3D world. It’s a great initiative that the Latin population is consuming and eSports more and more, for example, and it has to be taken advantage of.
On the 1win platform, there is the option to pay in cryptocurrencies, cards and other models depending on the region.
Innovation and topicalization of services
Cultural adaptation allows interaction with users to adjust to the preferences of each region. It is important to understand the audience before entering a new market, they must feel that they belong to the brands they use frequently. That’s why 1win aims for personalized communication with support, which is available to resolve any technical problem that arises. We want to convey trust to our customers and to gain their loyalty, we need to offer a quality service.
We believe that applying all these tools will result in a strategic position to lead and innovate in this industry within Latin America.
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Conclusion
The iGaming market in Chile is on the rise, driven by a population increasingly connected to the internet, by interest in popular sports and 1win Partners sees the country as a promising market. Although there are still challenges, especially regarding regulation, the future looks bright for the iGaming sector in Chile.
If regulations are well implemented, Chile could become one of the main iGaming markets in Latin America, offering a lucrative opportunity for operators and ensuring greater protection and security for local players. Write to our affiliate managers and be part of the fastest growing affiliate program in LatAm.
