In this new article from 1win Partners, we will explore the role of Artificial Intelligence (AI) in traffic arbitrage. We will share insights, highlighting how AI can be applied to increase work efficiency. Given the increasing integration of this technology into professional life, it is essential to understand how it can be used in traffic strategies and CRM optimization.
AI implementation and training
To start using AI, you need to train it and for this the best way is to use ready-made models, loading large volumes of data and testing the accuracy of the responses. However, this requires considerable resources and does not always guarantee a return. A practical alternative is to use tools such as ChatGPT, which, when configured with appropriate prompts, helps in automating processes, identifying customer “pains” and generating valuable insights.
You may ask yourself, “why teach the most intelligent creature on the planet?” It doesn’t seem to make sense, but it does, as ChatGPT uses a huge volume of information. Therefore, it is possible to simply use the correct prompt, that is, to properly define the pace and format of communication. This can be done through a simple trial and error method, that is, by interacting with the neural network for a long time.
The Chatterfy tool, for example, makes it possible to integrate AI into Telegram chats and bots, facilitating the creation of automated sales funnels and personalized message flows. Essentially, it is a building platform that offers different types of ready-made prompts and a rather complex backend. What you need to do is draw a flowchart of how the service process will be carried out. This can be compared to a job description given to any manager.
Structuring sales funnels with AI
On average, a classic sales script has a maximum of six elements. You can break these elements down into follow-up questions, but it depends on how faithful to the script you want the AI to be.
Currently, AI cannot calculate the probability of converting leads, as much of the responsibility lies on the “buying” side. Looking at global statistics, we can see that even with identical funnels and scripts, audience behavior can vary. However, AI, through internal analytics, can provide some insights:
- At what point, on average, do leads stop responding to messages
- What are the most common questions
- What are the most frequent objections, etc.
Based on this information, a sales manager can adjust scripts to improve the conversion rate.
Challenges and limitations of AI
Although useful, AI is not perfect. Among the limitations is the difficulty in personalizing responses at a human level and understanding emotional nuances. Furthermore, its accuracy depends on the quality of the instructions provided, requiring attention to the detailing of commands and objectives. In more complex dialogues or with images, for example, manual intervention may be necessary. Other limitations include the fact that AI does not create new “niche” ideas, such as “what is the best campaign to convert?”, based solely on the data provided.
AI and human characteristics
The simplest way to give the neural network a “character” is to make it simulate being someone. That is, in the prompts, you can indicate that she should act like a stand-up comedian or salesman. In previous versions of ChatGPT, this did not work well, which was recognized by OpenAI itself. New versions understand instructions well and execute them properly.
AI can be configured to mimic certain human “traits.” First, use training data that contains examples of texts with typical characteristics of behavior and emotion. Secondly, it can apply algorithms that analyze character traits and adjust AI responses based on that. Finally, feedback from users helps to “tune” the AI’s behavior, bringing it closer to the desired character.
Performance Assessment
One of the biggest advantages of using AI in arbitration is its data analysis capabilities. It can monitor the point at which leads lose interest, identifying recurring questions and main objections. This allows strategic adjustments to service scripts, optimizing the funnel to improve conversion. However, it is important to remember that AI offers analytical support and does not alone determine the closing of sales.
Strategies for Optimizing the Use of AI
To make the most of AI’s potential, it is essential to set clear objectives. The more detailed the instructions for the AI, the better the tool’s performance. In practical terms, knowing learning algorithms and neural network structures can facilitate the creation of effective commands.
AI represents a powerful tool for traffic arbitrage. The strategic integration of AI allows you to optimize processes and personalize approaches, contributing to more efficient service focused on customer needs. To continue exploring the topic, we at 1win Partners provide updated content on our networks, including voice-chats and discussions about technological trends. Explore the potential of this opportunity with 1win Partners! Follow our Instagram to keep up to date with all the latest news and DM us to sign up. Want to know more? You can find all the details on our website
