When it comes to an affiliate program from a direct iGaming advertiser, what comes to mind? Maybe in Affilka’s software, in the terribly uncomfortable interface and in the practice of “everything through the manager”.
On average, this is how it works: Softswiss provides everything you need to launch a separate affiliated casino. And those who are accustomed to the convenient self-written interfaces of affiliate networks are not very comfortable working with the PP of casino advertisers.
The topic of today’s review: affiliate program from the advertiser 1win Partners. We will show you how convenient it is to work with a direct advertiser.
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1win Partners – The affiliate program that doesn’t drive you crazy
Typically, when registering with any iGaming affiliate project, traffic managers need to go through a standard funnel of actions:
- fill in the registration form
- confirm email
- wait or look for a likely manager
- interview
- permission to enter.
Let’s be honest, having to wait for a support person is annoying. While for partners of 1win Partners – registration is done literally in a minute. You fill out a simple form and that’s it. You’re in. Very convenient and affordable. And communication with the manager is not necessary.
“Among the interesting things: the manager himself met me about an hour after registration, was very kind and even connected a second manager to help “four hands”. When I started asking unusual questions, they added another more focused expert. This diligence is a rarity among iGaming partners.”
The second surprise is the interface. We have a classic, familiar and intuitive affiliate interface for any traffic manager. By default, all traffic managers start with 50% on Revshare and the CPA and hybrid model depends on the conversation with the affiliate manager, as they are personalized (read more about cooperation models here). Please note that 1win Partners pays 50% of net GGR with no dilution percentage.
Depending on the number of players brought in, their actual volume and their quality (the intensity with which they deposit), the Revshare percentage can be increased up to 60%. There is no clear “ladder” like with other advertisers. Everything is strictly individual, and opportunities for increases are discussed directly with the manager.
The interface welcomes you with a control panel, a graph about traffic and deposits, but the main working tools are in the “pr-tools” section. Weird name, but this is where you can generate an affiliate link or affiliate promo code.
The affiliate link is generated in a pretty standard way. You choose a landing page, which you attach the link to, and move on. Create as many links as you want. Oh yes. The traffic source is created when registering an account, but there is a separate interface that allows you to create a separate flow for each of your resources.
The promotional code is a little-known tool for traffic managers. At 1win Partners it also works in an interesting way. You “invent” a promotional code yourself, rather than generating it through a randomizer. The most common names are already being used. Sometimes you have to rack your brains to create a good promotional code.
By the way, promotional codes have a higher priority than affiliate links. If a user clicks on a partner’s link, but during registration enters a promotional code from another, the player will be counted for the promotional code. Functionally, there is no difference between a promotional code and an affiliate link.
There is also an entire gallery of banners and videos available to promote the main product. The gallery is constantly updated and you can always find a promotion relevant to the current bonus.
And another very simple exercise: type the query “1win Partners” into the Google search box and enjoy this relentless SEO.
The referral program (traffic managers call it “subaffiliation”) is available immediately. You don’t have to wait for your manager like with many other affiliates. The program promises an income of 5% of referrals. This is very good compared to nutra-networks which have the property of cutting the referral percentage after six months.
Direct product
When evaluating direct advertisers of iGaming products, first of all, you should not look at the buttons in the affiliate program interface. You should pay attention to the offers themselves, more precisely to the products. Even the best payout rates do not compensate for the lack of conversion, and the latter is directly affected by the bookmaker/casino‘s product.
Here at 1win Partners everything is more than good. Firstly, all new players receive a 500% welcome bonus on their first deposit. Secondly, there are a number of small no deposit bonuses for Retention Channel subscriptions. There are many deposit payment methods available in different GEOs.
1win Partners has many betting lines to choose from, and the casino has up to 9,000 games available. Most licensed games are available (the brand operates under a Curaçao sublicense + some local licenses), and there are also self-authored games.
“And I also really liked this counter about 30 million 1win players in 3 years, which is growing faster than the population of Australia. My colleagues at 1win say this is directly linked to the number of users of the service.” 1win Partner
Withdrawal of funds
Now let’s talk about money. The mechanics of withdrawing money are a little different from those of common affiliate programs. From the affiliate page interface, money is sent to the account and, from there, traffic managers can redeem it in any available payment system or use the money within the platform itself with vouchers.
Obviously, before withdrawing money, the quality of traffic and referred players is checked. Nominating yourself is prohibited. Payments are made on Tuesdays, but for proven partners – upon request. Again, in some cases, if necessary, you can ask to withdraw money directly from the affiliate’s account – managers usually agree.
Promotion
1win Partners has a powerful promotion, in which the team invests not only a lot of money, but also a lot of time. As you can see from the conference booths – almost everyone is trying to show their best side, so the product is “an exceptional reason for the 1win Partners team to be proud.”
According to affiliate representatives, new affiliates are interested in their products as much as the terms. And this interest is easy to understand, because 1win Partners managers have non-standard design solutions for any request. Here’s a limited edition bong beat, here’s the famous Be@rbricks in their signature colors and, of course, quality clothing. This is where event collections also go.
What to do to get the coveted product? You need to be in the right place at the right time with your partner and, of course, work with them. The 1win Partners team regularly participates in conferences dedicated to affiliate marketing and does so spectacularly.
The influence of 1win Partners’ social networks in the arbitration media sphere is also tangible. They actively host their YouTube channel, 1win YouTube channel, and other social media channels. They record interviews, analysis of events and are not limited to the usual columns. In general, they are strengthened on all sides, and this inspires confidence.
Conclusion
I can say that 1win Partners is a great option for traffic managers who want to experiment with the electronic gaming vertical. Easy access, intuitive interface, well-trained managers, great product and the best REV percentage. You need to understand the sphere of games with this partner.
Here, traffic managers are not distracted from attracting traffic, and in case of difficulties, managers will immediately come to help you. Don’t waste your time and come earn with us! Write to affiliate managers.