Generating traffic in SEO requires knowledge of several words, phrases and acronyms. With this in mind, 1win Partners brings a new concept: “1win Partners explains”.
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What is PPC and what are its benefits?
Let’s start with some basic information. In short, PPC is the first 3 or 4 lines in Google’s display for any query – they are advertising. After them, there is SEO. In fact, these 4 positions are contextual advertising or, as is fashionable now, PPC.
PPC is a valuable type of traffic in arbitration. Affiliate networks and advertisers love this type of traffic for its high quality, and traffic managers for its high payouts.
PPC, as a traffic source, is famous for its more delicate approach. Take, for example, bill heating. This process is longer and more complicated, because you need to run some type of offer through the account before using it. This affects the price, so accounts for PPC are much more expensive than similar accounts for FB or Tik Tok. However, as a rule, these accounts last much longer.
The main problems you will have to find solutions for when working with PPC are:
- How to launch?
- How to optimize?
- How to find partners?
When you solve the first step by creating a workflow for the launch, you will find a solution and it will work for a long time. Optimization takes work, but on the other hand, why shouldn’t you do it? Here’s why to do it: Finding advertising partners is easy – just write to the partner manager at 1win Partners.😎
Despite the apparent complexity, working with PPC is, in some cases, much easier than with Facebook. Of course, not everything is so easy and simple, and accounts are also blocked, there are waves of bans. In this sense, PPC is not the most ideal source, but on average, accounts have a shelf life of 3 to 5 months, although there are some that can survive a week.
The main differences from PPC can also be attributed to the approach to advertising. It consists in the fact that you are not looking for a client, but he is looking for you. Therefore, the main thing to do when working with this font is to give the user what they are looking for. This approach eliminates the main disadvantage of advertising in many other sources, where the lead is 90% of the success.
PPC Competition
Competition in PPC is probably the fiercest and, you could even say, brutal among all traffic sources. This is especially evident in competitive GEOs. The main fighting method used is ad click bait. This is used by PPC competitors, SEO traffic managers and even some advertisers.
What is the essence of click-baiting? Since most arbitrageurs initially set their ads to the number of clicks, it is possible to set up a “skliker” where empty clicks on the ad will spend the competitor’s advertising budget.
This type of approach is easily explained. For example, you work on traffic with branded queries, which brings you $5,000 per day. And when someone joins your rendering, and even with multiple sites, your earnings can drop to $1,500 or less. In a situation like this, to go back to previous numbers, it is actually easier and cheaper to set up a skliker than to fight the competitor with honest and noble methods.
With advertisers, things are a little more complicated. If you are using branded queries without direct approval, you are not receiving direct traffic from the advertiser. Naturally, this is countered by the simplest but most effective method.
As you can see, competition in PPC is tough. Clicking is just one of the methods used, but for medium and large teams, this is already the order of the day, because even taking into account all of the above items, it is possible to work safely.
F.A.Q. for beginners
Here’s a setup of what you need to get started:
- Agent accounts, preferably unpopular suppliers
- Minimum deposit $300-500
- Domain.com
- Masking affiliate links – a “gray” method of promoting offers and fresh page – a page that does not violate the rules of the advertising platform. For the “gray” method of working with offers at the beginning, the minimum fee is quite suitable, and the new page can be generated for free or also purchased. The main thing is that it is relevant to your main search terms.
- Access and hosting
How long do you need to warm up an account with a new offer?
It all depends on GEO. Put in $100 to $200 warm-up or you can do a small campaign, which will bring in a few clicks a day, but then you’ll need to warm up for longer.
Is it better to work alone or look for a team?
Going into PPC alone without experience will be very difficult, but starting on a team and then going out to work alone is quite possible.
How do you use casino keys?
There are several ways to do this:
- serving creative ads alongside high-quality key queries
- serving ads first with high-quality keywords and then with low-quality keywords
- running ads with low-quality keywords, but you need to know how to do this.
What to do when an advertising campaign is frozen even though it worked?
You can restart the entire campaign or duplicate the ad. But it may also happen that the account violates Google’s internal rules and, therefore, is not included in the rendering.
