That crash games have contributed to the profitability and popularity of iGaming is no secret to anyone. It has been the most profitable area in traffic arbitration for 3 years in a row.
This week 1win Partners brings you everything you need to know about this source of traffic that has already established itself in the market, showing that it is here to stay. We will address the phenomenon of the popularity of these games among users and give tips on how affiliates can make money in this segment.
Don’t forget that on our Telegram channel and our Instagram page there is a lot of incredible content about the affiliate marketing market.
Format
The crash game format emerged in 2018 and immediately began to gain an audience. Thanks to their simple mechanics and easy-to-navigate interface, games like Aviator and LuckyJet are at the top of online casinos.
According to Google Play statistics, the number of downloads of these games is in the tens of millions. And the more popular a game is with users, the more interesting and profitable it is for affiliates.
Developers don’t stop there and are releasing great alternatives to the already legendary crash games. For example, RocketX, JetX or the newcomer Speed-n-cash, which are becoming more popular every day. On the 1win website, the most popular crash games can be found in a separate menu, so users can easily find a favorite.
Crash games are also interactive: players can exchange information in the chat room and view others’ winnings. The most popular strategies for these types of games are based on the advantage of placing two bets at a time. Both regular users and high rollers can try their luck and multiply their investments in crash games. The games in question have gained popularity among affiliates due to their great ability to attract new users from almost all available traffic sources. The content produced about these games can be on completely different subjects, such as: game rules, “how to win” strategies, lives and reacts.
Furthermore, this game format is also promoted by the casino itself and has great engagement from players. The first step is to choose one of the most popular games and then invest as much as possible in all the details: creatives, application design and landing pages.
Messaging apps
The most common way to attract new players to WhatsApp or Telegram groups is to attract users from Facebook, Instagram or TikTok. Telegram is a good choice because it does not prohibit gambling-themed channels. A support team can help build trust with the audience, while screenshots of winnings, withdrawals and constant posts can help spark the interest of new players.
TikTok, Reels, Shorts
You probably know that TikTok and Instagram have advertising accounts. There, you need to select the GEO you plan to work with, upload your creatives, and post your ads. The only disadvantage is the possibility of account blocking.
Another way is through organic traffic: short viral videos and crash game streamers. With this strategy, crash games have a very high conversion rate, and the players’ LTV is at the top.
Live broadcast
You need to create an account and fill it with videos on topics that interest your audience. It could be cars, money, trips, etc. In general, the space for imagination is infinite.
And then everything is very simple. Warm up the account, create content, communicate with subscribers in the comments. Also go live from time to time, playing collision games.
Lucky Jet broadcasts
We highlight Lucky Jet because with this approach this game shows a very high conversion rate and the LTV of 1win Partners users stands out very favorably among other products.
The reason for this is simple: Aviator has already made players’ eyes shine. Lucky Jet was created based on the same principle, but has a new design and an original storyline. At the same time, as we already wrote, he usually has very high odds.
SEO, ASO
The popularity of crash games is reflected in search traffic, the number of queries on this topic is increasing every day. Optimizing your website for the top queries from crash game enthusiasts guarantees you a much higher ROI. The rules of the game, winning strategies and answers to frequently asked questions can be used to build a web page that will rank among the top positions on Google, if it is well designed. The same applies to online app stores.
Conclusion
Crash games have occupied a special place in traffic arbitration. The funnels described above for attracting users have knocked anyone off their pedestal. Furthermore, the approaches are quite simple, but the conversion breaks all records and brings huge profits to webmasters.
You can find out about collision games on almost all available traffic sources: Telegram, TikTok, SEO, ASO, Instagram… Furthermore, approaches with live broadcasts and strategy recommendations are relevant for Twitch and YouTube. The main thing is to be creative, using refereeing skills and these tips.
Lucky Jet, Speed-n-cash, RocketX, Aviator – all this fun is available on 1win Partners. Sign up to our affiliate program to get the offer of Crash Game that converts the most, and don’t forget to follow 1win Partners on social networks and not miss any tips.
