We’ve already told you how to use sports championships like football and volleyball to generate traffic, and today we’re going to help you better understand how international events affect the iGaming market in Brazil and how they can help you increase earnings.
Don’t forget, on Instagram, in highlights, you will find all the articles published and on Telegram, the best information about iGaming.
Events
Always being up to date with events that take place throughout the year is one of the most effective strategies for ensuring quality traffic throughout the year. Events encourage people to bet on their teams, cars, and favorite athletes, and with this in mind, start preparing for advertising campaigns for the target audience using a well-updated calendar.
In Brazil, the main events involve football or volleyball, but what about international events? They directly impact the Brazilian market, as football lovers identify themselves and choose a team to support, as is the case of the EURO, where teams face each other not only to decide the best in Europe, but also to guarantee a place in the World Cup. of the World, the biggest football event on the planet.
Another event that attracts public attention is the Olympic Games. The Olympic games are an excellent opportunity to generate traffic, as several sports are at play, attracting an increasingly larger audience.
Traffic Sources
ASO, SEO and Content
Of course, such significant events cannot but have an impact on the betting field. Affiliates are thinking about approaches in advance, warming up audiences, commissioning creatives from designers, and even expanding their teams.
Since the World Cup, the number of targeted queries (such as “betting” and “football”) has increased many times over, not only in search engines but also in mobile app stores.
What day will your favorite team play for the first time, what predictions are made by sports experts and on which team it is better to bet a good amount – all these things will be interesting to representatives of your audience, so it’s time to write to the manager 1win Partners affiliate if you haven’t communicated yet.
Telegram
Of course, it’s not just search engine traffic that’s relevant during such large-scale events. Betting channels have long been popular on messaging apps, the most famous being Telegram. Sports predictions, game analysis, attributes of the beautiful life and close contact with the public will help to make profits.
YouTube, TikTok, Twitch
And what fan would refuse to watch a video of their favorite team or athlete? Short TikTok videos with suggested match results, game/show highlights or streams are a great way to encourage your audience to bet.
Football content is always popular, and always attracts a new audience during such exciting events. Just be creative, make the content yourself or with help and put your link for fans to bet, on your profile or in the video description.
Facebook and TikTok’s battle for popularity among users continues and, although Zuckerberg is losing, the importance of Facebook in affiliate marketing should not be forgotten, but you know that, we tell you in our articles how to generate traffic on Facebook ads.
Redirect traffic to your Telegram channel and don’t forget to A/B test it beforehand. Read the articles on how to generate traffic with Facebook, part 1 and part 2, they will help you be successful.
Betting and gambling. Player promotion
It’s no secret that our favorite fields – gambling and betting go hand in hand. The betting company’s target audience includes a large number of fans of spinning slots. That’s why big bookmakers and online casinos have been merging formats for a long time and, on self-respecting platforms, slots are adjacent to sports betting, like at 1win.
One of the main tricks of this approach is upselling players. A certain percentage of those who came to gamble will definitely want to try their luck in slots. This way, your income will be even greater, and the user will already have several reasons to stay on the site.
During the EURO and Olympics, the number of casino users grows a lot. Between matches, users often want to try their luck with lines of glowing fruits or a stylish guy with a backpack. Yes, that’s right, we’re talking about Lucky Jet, which remains the darling of games.
If your favorite team loses, slots will help the user to relieve stress and, if they win, celebrate the victory. In any case, with 1win, the user’s LTV will tend to infinity, which means that his bet will increase.
Conclusion
Being prepared for sporting events throughout the year guarantees content and traffic. For good capture, creatives and advertisements that attract the attention of the target audience stand out as priorities. Take time to create your events calendar, without wasting time, count on 1win Partners managers, and keep an eye on social media so you don’t miss any events.
