Continuing the theme: ADS, 1win Partners has prepared an article for you about the king of ads.
Google Ads is a service that allows you to serve ads on search and on sites in Google’s contextual media network. In this article, you will learn: how the Google Ads advertising cabinet is structured, what tools you will need to launch, and how to set up an advertising campaign that will bring you the highest ROI.
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What is Google Ads and what are its benefits
Google Ads is Google’s advertising service that allows you to place ads in search results and on partner sites like YouTube or Google Maps. When users search for some products or services, your ad may appear in the search results.
Google Ads serves ads on an auction basis. The advertiser bids, and when a user makes a query or visits an affiliate site, the system determines which ad to show them based on the price per click. It is determined based on many factors that take into account competition, creative quality, and more.
Benefits of Google Ads:
- Precise targeting. Due to the ability to select keywords, you can cover both general and specific audiences.
- Budget control. When you create a campaign, you’ll set your own daily limit and price per click, allowing you to control your spending.
- Results analysis. Google Ads provides the most detailed statistics, which allows you to adequately assess the effectiveness of the advertising campaign.
- Flexible ad format. Currently available: text, video, image and mobile ads.
- GEO Choice. Google is available and popular almost anywhere in the world.
Minimum set of tools required for work:
- Anti detection browser
- Proxy
- Google Ads Account
- Initial investment
- Google Analytics
- Advertising budget
- Camouflage service
Ad formats in Google Ads
Google Display Network
The cheapest traffic source provided by Google, it is essentially a contextual media network consisting of Google partner sites. This advertising format is not popular in affiliate management due to the low quality of traffic and the inability to target a specific type of user.
UAC (Universal App Campaigns)
When using this format, Google’s algorithms will test different audiences, finding the target audience and showing ads to them. These ads cost considerably more than on the display network, but the conversion rate is many times higher. Among the obvious disadvantages, it is worth noting that testing takes a lot of time, and during this time the advertising campaign spends a significant budget. It is also impossible to set up precise targeting by gender, age and other parameters.
The results of two identical campaigns in Google UAC will be different because the AI works differently with each launch and tries to find new audiences each time.
Another feature of this format is that if you add multiple creatives, the internal algorithm will choose the most relevant one based on test results and display it. For example, if you don’t add any images when advertising an app, the AI will take it down on its own.
Search Engine Positioning (PPC)
This format provides the most relevant traffic. When a user types a search query, for example, “English training”, the first thing they will see in the search results is an advertisement for training courses. The probability of clicking on that link is very high, as the person will see what they are looking for.
The main thing in such ads is keyword selection. Thanks to them, your ad will be shown to the right target audience. In this ad, the cost per click depends mainly on the competition, but if you consider the average values, it will be higher than in other Google ad formats
Creating an advertising campaign
The first thing you need to do is get an advertising account. To do this, you first need to log into one of Google’s services or the home page, and then go to the Google Ads website where you can create an advertising account. When everything is ready, you will immediately get to your personal page, where advertising campaigns are created and all statistics about them are displayed.
To run an ad, you must link a payment card to your account. When entering data, it is better to use unpublished data, as Google may identify this as “suspicious activity” and the card will simply not be linked to the account.
It is also best if the payment card was issued by the bank in the country you work with. Otherwise, the probability of successful and long-lasting account linking will be significantly reduced. Furthermore, it is best not to link a card to multiple accounts, especially new cards, which are issued a few days or even hours before linking.
Account warm-up
Before you start advertising your target offer, you need to warm up your account, i.e. start advertising some legitimate deals with a small daily budget of R$10.00 to R$25.00. This will increase Google’s trust in your account.
After the ad campaign has been active for a few days and you have spent $50 to $75, you can stop or run an ad for a targeted offer in parallel.
Main campaign launch
If in the heating campaign everyone always chooses the minimum budget, then in advertising the target bidder many people want to see the maximum possible value. But you don’t need to introduce abnormally large budgets right away. It’s best to start with a small budget of $100.00 – $200.00 and increase it by 15-20% every few days. This will significantly increase the account lifespan and allow you to reach big numbers.
Everyone’s strategy for assigning rates is different. Someone chooses the recommended rate, someone chooses the maximum rate, and someone assigns their own rate. But this issue must be approached as balanced as possible, because the profitability of the advertising campaign depends on it.
Keywords
Keywords will allow you to reach your target audience as accurately as possible. When working with them, there are two main methods: working with high-frequency queries and working with low-frequency queries.
When working with high-frequency queries, you use words that match the widest possible range of search queries, such as “football”, “online casino”, “Fortune Tiger”, “Aviator”, “Mines”, “Plinko” . All of these queries are popular in Brazil, but consequently they are searched by the widest possible audience, which is not always 100% the same as the target audience. Furthermore, the competition when working with high frequency switches is very high and you can spend more money fighting with competitors than you get in the end.
If you have a limited budget, it’s best to take a look at low frequency keys. Yes, they don’t have a lot of traffic, but they solve user queries with specific goals. With competent work, the conversion rate will be even higher than with high-frequency queries.
But the main general advice that applies to both approaches is this — always test everything on a low budget.
Conclusion
Google Ads is not the easiest traffic source to master, but if you find an approach to it, you will make huge profits. The main thing is to test everything before launching an advertising campaign and get good consumables.
If you are interested in working with Google Ads or you already work with it and are looking for an advertiser, write to the 1win Partners manager to discuss and obtain the best terms of cooperation. And don’t forget to subscribe to our social networks, where you will find even more useful and interesting information.
