Bet365 has signed a sponsorship agreement with Allianz Parque, guaranteeing exclusivity as a representative of the sports betting sector at the arena. The partnership, brokered by Sports Hub, offers the company exposure on the field’s LEDs during all Palmeiras home games in the Brasileirão. In addition, internal activations, an exclusive box and control of the stadium’s media circuit.
This agreement positions Bet365 among the main brands associated with Allianz Parque. The company stood out as the first bookmaker to sponsor the Champions League.
Consequently, Allianz Parque strengthens its portfolio of major sponsors in the market. Allianz Parque is recognized as one of the most modern sports and entertainment venues in Latin America.
It is important to note that the stadium is managed by WTorre Entretenimento. Therefore, even with this new partnership in the arena, Palmeiras maintains its contract with Sportingbet, another sports betting company, which displays its brand on the main space of the uniforms of the club’s men’s and women’s teams.
In this way, Alviverde now has two sportsbook as sponsors: one directly linked to the team and the other to the stadium.
Details of the partnership between Bet365 and Palmeiras stadium
The company stated, in an official note sent to the press: “The partnership with Allianz Parque is a strategic milestone for Bet365 in Brazil. We are proud to associate our brand with one of the most modern and vibrant stadiums in Latin America.
The visibility and engagement generated by this partnership are fundamental to consolidating our operations in the country and encouraging responsible gaming, while offering the Brazilian public a premium sports betting experience.”
Marcelo Frazão, vice president of entertainment at WTorre, highlighted: “The arrival of Bet365 as a new sponsor of Allianz Parque reinforces the arena’s positioning as a space that connects relevant brands to high-impact experiences with the public.
This partnership expands our value delivery both in games and in the major events we hold, promoting innovation, entertainment and responsibility on all fronts.”
In addition to visibility during Palmeiras games, Bet365 will have exposure at major shows and events held at Allianz Parque throughout the year. The sportsbook will also have a box at the stadium, officially opened last Sunday (25), during the match against Flamengo for the Brazilian Championship.
